Entrepreneurs/Business Owners

Marketing Executives

Sales Executives

Sales Managers

Salespeople

Gain new insight in price and competition and its impact on profit and success

Learn how to understand what the prospect is really saying with the "the price is too high" objection

Develop the confidence and capability to "ask for" your price and stick to it

Learn how to identify and overcome barriers to closing sales in tough times

Discover ways to shorten your sales cycle

Identify the hidden competitors that can derail your sale

Learn innovative ways to selling today's tough times and competitive markets

Translate your product or service into concrete, tangible results that provide real value

Discover ways to communicate the value of doing business with you and your company to motive the prospects to buy now

Learn strategies for building a relationship of mutual value with prospects that create a wealth of long-term customers

Call on the "C" level officers for approvals at the highest level

Learn what motivates prospects at Executive, Middle Management, and Supervisory levels

Discover who your real competitors are

Determine what customers really want from a purchase decision

Identify both the "apparent" and the "true" decision maker

Uncover the return required to motivate a decision maker

Learn probing skills that can open up difficult prospects

Recognize hidden competition for the organization's funds and resources

Know the decision-making criteria, structure, and process necessary to close

Why seemingly qualified prospects procrastinate or fail to make decisions

Create selling partners and advocates in accounts
build a broad base of support needed due to frequent organizational change

Learn how to get your project or product higher on the "Priority List"

and much more!