Wayne Outlaw

Wayne Outlaw, CSP, CMC
800.347.9361
	Programs

Developing Customer Loyalty: The Path to Success and Profits

Who said "loyalty is dead" and "price is the only determination" of whether a customer buys? Learn what is perceived as important by customers and how to increase satisfaction to build value and increase customer loyalty to make your customer your best sales force!

Ideal Audience:

	Top Executives
	Business Owners
	Managers
	Service Providers

Purpose/Objectives:

	Develop an awareness that each customer is difference and how they react differently
	Learn how to ascertain what your customers perceive as value
	Learn what small differences can change your customer from "satisfied" to "completely satisfied"

What Audience Gains

	This program shows that it is a wise investment to ensure customers are "very satisfied" and how to create that level of satisfaction
	We take Customer Service and Selling Value beyond it's traditional approach to a strategic approach that ensures results in a competitive marketplace regardless of industry or product
	Learn how to create real, lasting value to make your customer "Competitor" proof

Highlights Include

	Learning how to define what customers really want
	Differentiating customers to build value and increase margins
	Ways to determine each customer's unique needs
	Identifying the best approach to define Critical Service Factors
	Using the Outlaw Value Model to define strategy
	The role of price in the customer's decision
	Ways to convert cost decisions to value decisions
	The dangers of competing on price
	Developing your customer loyalty strategy
	How to build your value and get the customers to qualify it
	and much, much more!